Naftal will soon launch an integrated digital platform designed to register tire‑purchase requests, in order to streamline their acquisition in an organized and transparent manner and to curb speculation. This was announced by the company’s chief executive officer, Djamel Cherdoud, during a meeting with the president of the Algerian Organization for Consumer Protection and Guidance and its Environment (APOCE), Mustapha Zebdi.
The meeting, held at Naftal’s headquarters, focused on ways to strengthen cooperation and coordination between the two parties in the consumer’s interest and to ensure the availability of tires on the national market, the company said in a statement on Thursday.
On this occasion, Mr. Cherdoud stressed that launching the platform marks a “strategic step” reflecting Naftal’s drive to modernize its services. The aim is to simplify the tire‑purchase process, ensure transparency in transactions, and curb speculative practices.
The executive added that the initiative will also improve the tracking of requests and enable the company to respond to citizens’ concerns within reasonable timeframes, in line with its digitization strategy and with the aim of bolstering consumer confidence in its services.
The CEO of Naftal affirmed that the company is pooling all its human and logistical resources to meet the national market’s demand for tires, during a session attended by several senior managers of the company.
He also emphasized that all necessary measures have been taken to implement an effective supply plan based on the commercialization of “Premium”‑category tires, combining quality with competitive pricing. This approach, according to the same source, contributes to strengthening road safety and reducing traffic accidents.
The meeting also allowed APOCE to review the system set up by Naftal to supply the national market through large storage centers distributed across several wilayas of the country.
For his part, Mustapha Zebdi stated that Naftal enjoys wide‑ranging recognition as a reliable partner. He underlined the need to step up communication efforts to inform the public about the market‑supply process and the organization of distribution, so as to guarantee the availability and quality of tires for Algerian consumers.
Moreover, the two parties called on customers to report, in a spirit of civic duty and social responsibility, any suspicious behaviour or attempts at speculation intended to create an artificial shortage. They also reaffirmed their commitment to continue coordinating and consulting in order to improve supply and distribution mechanisms, while enhancing transparency and service quality.