The diversification of non-hydrocarbon exports is steadily establishing itself as a primary driver of the nations economic transformation. At the 57th Algiers International Fair, this momentum is visible through the proactive presence of Algerian enterprises seeking to scout new markets, solidify their networks of allies, and showcase domestic expertise. From agribusiness to logistics, operators are banking on quality, competitiveness, and global outreach to accelerate their expansion and elevate the footprint of “Made in Algeria” in foreign arenas.
This drive is perfectly illustrated by Huilerie Azemmour and Piramid Logistique, two entities actively prospecting for fresh markets and looking to forge international alliances. Set up within the France pavilion under the aegis of the Algerian-French Chamber of Commerce and Industry, inside the grand Palestine pavilion, this Bouira-province-based firm arrived with the clear ambition of extending its global network of partners.
Speaking at his booth, the company’s founder and director, Aomar Ouagued, explained that participating in this edition of the trade fair stems primarily from a commercial strategy. “We are specifically looking for foreign businesses that might be interested in our product,” he stated.
He revealed that Azemmour olive oil is already sold in France and Canada. However, the firm fully intends to grow its footprint across uncharted waters, particularly in Gulf nations, whispering plans for “Oman and likely Qatar.”
The entrepreneur believes that this type of event serves as an ideal gathering ground for foreign buyers and international distributors. Professional trade shows allow him to build direct bridges with potential partners arriving from numerous countries. Aomar Ouagued emphasized that his enterprise consistently participates in major economic gatherings hosted at the Algiers Exhibition Center (Safex) with a clear focus on scaling up export activities. Indeed, this fair draws international participants including investors, distributors, and importers from Europe, Africa, and the Middle East, creating an environment highly conducive to sealing new business compacts.
Furthermore, Mr. Ouagued noted with pride that Huilerie Azemmour became the first Algerian brand to clinch a gold medal at the prestigious AVPA World Oils competition in Paris, competing in the “Intense Ripe” category. “This accolade was a true validation of our hard work,” the executive declared.
This award was later mirrored by a bronze medal won in London—distinctions that he says have immensely bolstered the brand’s credibility in the eyes of foreign importers.
Armed with this global acclaim, the entrepreneur is pushing forward with his commercial offensive. This expansion roadmap features a continuous presence at international economic exhibitions in nations like Italy and Qatar. Aomar Ouagued announced that he will soon be heading to a trade event in Austria to maintain momentum in introducing his olive oil to new allies. “We are heading to Austria shortly to keep raising awareness for our product,” he affirmed.
Built around a six-hectare olive grove nestled at the base of the Djurdjura mountain range in Bouira, Huilerie Azemmour has, over the years, risen to become an Algerian benchmark for high-end olive oil, according to its chief executive.
The business primarily processes the native Chemlal olive variety into extra virgin olive oil using an integrated approach where the entire production chain is strictly managed, from harvesting right down to bottling. Beyond his commercial goals, Aomar Ouagued notes a desire “to help elevate the international profile of Algerian olive-growing expertise.”
Logistics Expertise Fueling Foreign Trade
Looking at the exact same import-export landscape, sales executives Ikram Boukoufa and Sarah Cherfaoui explained that Piramid is an entirely Algerian, privately owned corporation specializing in logistics, customs brokerage, and international freight forwarding.
Established in 2010, it has spent thirteen years delivering solutions across air, sea, and land shipping, alongside freight handling. While its corporate headquarters and executive management are based in Algiers, a network of branch offices is positioned across several of the nation’s ports to guarantee comprehensive domestic coverage.
For this latest appearance at the exhibition, the primary goal is building brand awareness and highlighting the enterprise’s corporate profile. “We are here to reinforce our brand image, cultivate alliances, support our clientele, and offer greater visibility to our business through targeted marketing initiatives,” the two executives pointed out, noting that Piramid is guiding between 20 and 30 exhibitors at the event this year. Its presence aims to back its clients, offer reassurance, and walk alongside them throughout this economic forum.
This approach appears to be yielding fruit. The company representatives indicated they have initiated numerous dialogues with multinational corporations and foreign businesses interested in logistical setups designed for exporting Algerian goods, particularly agricultural products like dates, alongside other high-potential export commodities. These discussions pave the way for upcoming collaborations and reflect the growing interest of international operators in the logistics capabilities being built within Algeria.
As a licensed customs broker and an active player in international logistics and transit, Piramid Logistique delivers an assortment of services spanning the whole supply chain. Its operations encapsulate the transit and customs clearance of import and export freight, organizing international transport via ocean and air routes, domestic and cross-border trucking, as well as tracking the administrative and logistical lifecycle of shipments.