The Algerian Investment Promotion Agency (AAPI) has registered 280 tourism projects since late 2022, representing a declared value of over 257.5 billion dinars. This was announced on Saturday by the agency’s director general, Omar Rekkache, who emphasized that the hospitality sector is experiencing an accelerating investment momentum.
Speaking today from the Mostaganem province, the head of AAPI pointed out that tourism investment serves as a primary pillar in the national economic diversification strategy. This significance stems from its capability to generate wealth, create employment opportunities, and stimulate a variety of interconnected supply chains, including construction, transportation, traditional handicrafts, services, vocational training, and numerous other fields. He highlighted this upward investment trend during an address at a seminar focused on “the role of Algerian television in promoting Algeria as a premier tourist and investment hub.”
“From November 1, 2022, until May 15 of this year, AAPI has logged 280 investment ventures, totaling a declared capital injection of over 257.5 billion Algerian dinars, with the projected creation of more than 17,076 direct jobs,” Mr. Rekkache specified. He noted that these figures mirror how investors view the sector, which is now widely regarded as “a highly promising strategic choice.”
Underscoring the relevance of this seminar, which opens up dialogue regarding media influence on national branding, he stated that hospitality infrastructure projects stand to benefit heavily from the wider economic momentum and a visibly improved business climate, brought about by structural reforms led by the President of the Republic.
According to AAPI’s director general, who outlined the country’s vast geographic assets and unique landmarks, the current challenge lies in translating this potential into tangible economic value.
“The ultimate goal today goes beyond merely marketing Algeria’s image. It requires building an integrated framework that transforms tourism into an engine for financial growth and employment,” he explained, stressing the need for continued synchronization among all key stakeholders, particularly the press.
Fresh Land Allotments Dedicated to Hospitality Infrastructure
In this context, he emphasized the critical role the press plays in promoting the country, drawing special attention to State Television, which he noted “acts as a vital vehicle for showcasing Algeria as a top-tier travel destination by featuring its natural scenery, cultural heritage, and deep historical legacy, while conveying an attractive image that reflects its vast diversity.” Beyond its marketing function, the broadcaster helps illuminate commercial opportunities, bolstering the country’s standing “as an emerging destination for international travel and commercial capital.”
Furthermore, Mr. Rekkache announced the completion of regulatory groundwork to release fresh real estate parcels designated for tourism development across several provinces. These land tracks are located in coastal areas including Mostaganem, Algiers, Oran, Boumerdes, Jijel, and Annaba, alongside highly promising regions for desert tourism expansion such as Timimoun, Djanet, and El-Oued, chosen for their outstanding natural and exotic characteristics.
“This strategy aligns with broader efforts to sustain the industry’s current momentum and elevate national competitiveness,” he stated. He also detailed ongoing collaboration between AAPI and the Ministry of Tourism and Handicrafts to secure optimal conditions for executing these high-yield hospitality projects by freeing up land and providing greater transparency to operators, with the aim of delivering finished developments across various regions of the country.
The seminar was organized through a joint initiative involving the Public Algerian Television Establishment, the Algerian Investment Promotion Agency, and the Algerian Economic Renewal Council (CREA). The event aimed to showcase the tourism industry’s potential and culminated in the signing of 12 partnership and sponsorship agreements between the state broadcaster and public as well as private business entities.