As Ramadan approaches—a month of spirituality but also high consumption—authorities are launching a call for collective responsibility. Starting February 8, a major national awareness campaign will be rolled out across the country to combat food waste and promote more reasoned consumption.
Between fighting waste, promoting electronic payments, and preserving purchasing power, the goal is to guide citizens toward more modern and healthy consumption habits. To maximize the campaign’s impact, the Ministry of Communication has enlisted the active support of print and electronic media.
Under the aegis of the Ministry of Commerce, this large-scale campaign will begin on February 8 and continue until the end of Eid al-Fitr. Coinciding with World Consumer Rights Day (March 15), the initiative revolves around a powerful slogan: “Safe Products, Informed Consumers.”
Each year, Ramadan is marked by overconsumption that paradoxically leads to large quantities of food being thrown away. Behind this phenomenon lie entrenched social habits: excessive purchases, fear of shortages, overloaded tables, and ignorance of families’ real needs.
The campaign thus aims to raise awareness among citizens about useful purchasing, meal planning, and the need to consume without excess, in a spirit aligned with the values of solidarity and moderation inherent to this sacred month.
One of the campaign’s major pillars concerns the crucial role of local markets. These markets play a central role in households’ daily lives. Their importance in price stability and product availability is highlighted as a key factor in preserving purchasing power, especially for modest families.
Authorities thus emphasize the need to prioritize product availability and promote rational purchasing. This also involves avoiding artificial shortages and actively combating speculation, while reminding the public of the severe penalties for offenders.
The ministry’s statement also urges media to act as advocates for using electronic payment methods. This push for digital technologies in Algerians’ daily lives aims to streamline commercial transactions during this period of high traffic.
Beyond the economic aspect, the campaign addresses the health dimension, inseparable from eating habits. Compliance with hygiene rules, cold chain maintenance, and food preparation conditions is presented as a shared responsibility with direct impact on public health.
Citizens are also encouraged to adopt a more balanced diet by reducing consumption of sugar, salt, and fats, which is often excessive during Ramadan.
The initiative serves as a reminder that the consumer is not just an economic actor but also a social one, capable through daily choices of influencing the market and contributing to a more responsible consumption model.
Through this campaign, authorities call for a more conscious Ramadan, where sobriety, solidarity, and respect for resources become shared values in society.