Mauritania’s market is increasingly welcoming Algerian products amid growing fascination with “Made in Algeria” labels. The Algerian Products Fair, which launched Tuesday in Nouakchott with a record 350 Algerian firms spanning various industries, offers yet another platform to showcase Algerian goods—already carving out a niche in this African market thanks to their quality and competitive pricing.
This eighth edition of the Algerian Products and Services Fair positions itself as a prime chance to solidify Algerian offerings in Mauritania. The Ministry of Foreign Trade and Export Promotion, which mobilized resources for the seven-day event (May 5-11), hailed it as “a flagship economic showcase mirroring the surging momentum in Algeria-Mauritania economic relations.”
The gathering serves as a “strategic hub” to amplify Algerian products’ footprint, back non-hydrocarbon export drives, and advance shared goals for deeper economic ties. It provides a comprehensive venue to display diverse Algerian goods and services, fostering partnership opportunities and fresh avenues for trade and collaboration between the nations’ business communities.
Trade Volumes on the Rise
Bilateral trade is poised for further growth by tapping untapped potential, despite solid progress. Algeria-Mauritania Business Council president Youssef El-Ghazi reported exchanges hitting about $500 million—still below ambitions given the countries’ capabilities, though up sharply from under $50 million in prior years, signaling robust dynamics and bright prospects.
Speaking Tuesday on national radio, El-Ghazi projected potential to multiply this figure tenfold, especially post-completion of the Tindouf-Zouérate road link operating at full capacity.
He spotlighted the fair as a “strategic bridge” for commerce and investment cooperation. “The event has evolved beyond mere promotion into a practical arena converting political will into concrete economic projects,” he noted, citing the strong Algerian turnout as evidence of shifting focus toward Mauritania as a gateway to African markets and a boost for non-oil exports.
This momentum underscores a clear political push for economic integration and African market targeting, amplified by Algeria’s AfCFTA membership, which unlocks industry and trade expansion alongside continent-wide partnerships and investments. Participating sectors include construction and public works, agriculture and agro-food, chemicals, cosmetics, energy, plastics, pharmaceuticals, textiles, electronics, and home appliances.